Spicy Horse was established in 2007 and is currently the largest independent Western developer in China, employing more than 70 people at their studio in Zhabei District, Shanghai. It is run by legendary game designer American McGee.
The company's development process utilizes a "core team" methodology and 100% outsourced art asset production to conserve energy directed at the core competencies of game development.
Their first title, American McGee's Grimm, was released on GameTap in July 2008 in an episodic form and ran through March 2009. It was built using Epic's Unreal Engine 3.
Spicy Horse developed the sequel to American McGee's Alice for Electronic Arts, titled Alice: Madness Returns. It is the first console game entirely designed and developed in China for export.
