Warner Bros: No Longer Have to Top Mobile Charts to Make Money

27th April, 0 replies

Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment has told GamesIndustry that it is no longer the case that you have to be on the top of the mobile charts in order to make money. It is now possible to make money in the top 50, while two years ago the company says that was impossible.

"You can make a lot of money at number 20, and, by the way, two years ago that wasn't the case. Two years ago we were much more concerned about the rigidity at the top of the charts. There just wasn't that much money being made at numbers 10 through 20. Today, there's money to be made even as a top 50 title. It's a very robust market. It's no longer winner take all. It's winner take a lot, but not all.

If you took a snapshot, say, three or four years ago, some of the techniques in web-based games and eventually mobile were on the margin, probably not good. As a whole, I think the industry has really improved its behaviour, and Apple and Google have encouraged that and made it easier for that to happen. In any environment where you have a lot of people competing for dollars, you're always going to get some who don't behave well. But you have to look at the behaviour of 90 percent of the market, and not that 10 percent"

Source:

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