Mobile Games Drive 90% of App Revenue in Asia

12th May, 0 replies

iOS, Android

Mobile gaming in Asian countries is the driving force for the majority of mobile revenue, outpacing the West, according to a new report released by App Annie (Insights Into App Engagement: Q1 2015, as reported by GamesIndustry). Android users in Japan spend three times more time per month gaming than those in the US, and 7.5 times more than those in the UK.

"On average, Android smartphone users in Japan activated around 3x more gaming sessions per month than their counterparts in the United States, and around 7.5x more than those in the United Kingdom," states the report. "This significant difference between Western and Asian markets is also reflected in the amount of time that users spent in games. Games ranked as the second highest category by time spent per Android smartphone users in Japan and South Korea in Q1 2015, behind only the Communication category."

"In Japan, Android smartphone users spent around 4x as much time per month as users in the United States playing mobile games in Q1 2015. In contrast, Android smartphone users in Europe and the United States tended to spend more time in apps from the Social and Media & Video categories than in games."

Gaming accounted for more than 90 percent of iOS and Google Play app store revenue in Japan and South Korea. In the US the figure is 80 percent and in the UK it is 70 percent. Asian mobile gamers play more core titles, while in the West the focus is on more casual titles.

Source:

vgchartz.com/article/259039/mobile-games-drive-90-of-app-revenue-in-asia/

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