Fallout Shelter Earns $5.1 Million in First Two Weeks

16th July, 1 replies

According to SuperData Research, a website dedicated to providing marketing information for digital games, the digital game market grew 18% in June to $1.02 billion in the US.

Bethesda did particularly well in terms of digital sales with The Elder Scrolls Online selling 138,000 digital copies on the PlayStation 4 and Xbox One, while Fallout Shelter in its first two weeks of availability earned the company an estimated $5.1 million, despite only releasing on iOS thus far.

“Originally developed as a marketing tool for the release of its upcoming Fallout 4, the mobile game is a hit in its own right, passing King’s (NYSE: KING) Candy Crush Saga on the iOS top-grossing charts. While we’ve seen mobile spin-offs based on AAA game franchises before–Call of Duty: Heroes, Halo: Spartan Assault and Heroes of Dragon Age–Bethesda managed to maximize exposure and reap the benefits.

More significant than the publisher’s success is the notion that core gaming fans proved to be willing customers for a free-to-play mobile game. By emphasizing unobtrusive monetization and offline playability, Bethesda managed to earn the respect of a consumer group that is otherwise highly critical of free-to-play monetization. The game’s success further underscores the value of a strong franchise in the otherwise crowded mobile games market.”

Source:

goo.gl/…

Around the Network

1 COMMENT
Reply

Related Brainwaves

Trending Articles