Xbox EMEA Boss: 'We Absolutely Want to Win Share in Europe'

6th August, 1 replies

Microsoft is trying to regain ground in the home console market in Europe. The announcement of exclusive titles, backwards compatibility, and DVR functionality are all intended to help build momentum for the platform.

"We absolutely want to win share in Europe," EMEA boss Neil Thompson told MCVUK. "And we think the games line-up we have got, the backwards compatibility, the DVR elements and so on – all of this will help us build more-and-more momentum and success for Xbox One."

"I have a genre triple-A killer title for every market in Europe. Northern Europe tends to be shooter and racing territories, in mid-Europe you tend to have fans of football and strategy games, and if you go to the South it is all about social games and soccer. If you look at what we are offering with FIFA, if you look at our first-party shooters and racing games, plus our strategy titles, we have it covered."

Microsoft was the only one of the three major console manufactures to host a Gamescom press conference, and Thompson says this demonstrates that Microsoft is 'supporting Europe'.

Source:

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