Video game sales at retail in the UK hit a 19 year low during the week ending August 22nd, according to GfK Chart-Track.
For the week revenue was just £4.46 million for boxed software. That is the lowest amount reported by the firm since it started tracking software sales in 1996. Note, however, that GfK Chart-Track does not track digital sales, which is a significant portion of game sales nowadays.
It's not all bad news for retail, however. "We’ve made it through summer and the year-to-date is actually not as bad as you may think, down two per cent in revenue and eight per cent in units," GfK Chart-Track director Dorian Bloch told MCVUK.
"Remember that Black Friday is November 27th and I believe this will be as significant an event as last year, given that consumers will now be expecting a huge amount of deals to be available. Black Friday 2014 combined revenue of software, console hardware and gaming accessories was the sixth biggest games retail day ever – £60 million – in the UK and one of only nine days ever to record over £50 million in revenue."
Source:
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