Yoshida: Until Dawn is a Sleeper Hit

1st October, 0 replies

Survival horror game Until Dawn is a sleeper hit, according to Sony Computer Entertainment's president of worldwide studios, Shuhei Yoshida.

"We're super happy with the reactions from people, especially people who are streaming or posting videos on YouTube," Yoshida told Eurogamer. "It's super fun to watch other people play, even after you've finished the game, because other people make different choices. We can say it's a sleeper hit."

"Once it's recognised, originating with consumers, the marketing department can continue to support the title through Christmas with some creative ideas. I'm very happy with how the game was received. People have asked me why it wasn't marketed as much as other titles. It's a decision made by marketing departments in each region. Because of the focus on this Christmas time-frame, to really support the big third-party titles like Destiny and these titles, they didn't see the need to push Until Dawn that much from the platform marketing standpoint."

"I think everybody was caught by surprise by the positive reaction. That's a really great thing for the future of the interactive drama genre. We're a big fan of this genre. These games can talk to a broader audience. You don't have to be good at playing games. You can even just watch your friend play the game. We believe this interactive drama genre can help expand the audience for console games."

Until Dawn released on the PlayStation 4 last month. You can read our review of the game here.

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