Yoshida: Until Dawn is a Sleeper Hit

1st October, 0 replies

Survival horror game Until Dawn is a sleeper hit, according to Sony Computer Entertainment's president of worldwide studios, Shuhei Yoshida.

"We're super happy with the reactions from people, especially people who are streaming or posting videos on YouTube," Yoshida told Eurogamer. "It's super fun to watch other people play, even after you've finished the game, because other people make different choices. We can say it's a sleeper hit."

"Once it's recognised, originating with consumers, the marketing department can continue to support the title through Christmas with some creative ideas. I'm very happy with how the game was received. People have asked me why it wasn't marketed as much as other titles. It's a decision made by marketing departments in each region. Because of the focus on this Christmas time-frame, to really support the big third-party titles like Destiny and these titles, they didn't see the need to push Until Dawn that much from the platform marketing standpoint."

"I think everybody was caught by surprise by the positive reaction. That's a really great thing for the future of the interactive drama genre. We're a big fan of this genre. These games can talk to a broader audience. You don't have to be good at playing games. You can even just watch your friend play the game. We believe this interactive drama genre can help expand the audience for console games."

Until Dawn released on the PlayStation 4 last month. You can read our review of the game here.

Source:

goo.gl/…

Around the Network

0 COMMENTS
Reply

Related Brainwaves

Trending Articles

  • 16th October

    Game-Breaking Glitch Discovered in Pokemon X & Y

    Pokemon X & Y released worldwide on Saturday to the joy of millions - 4 million of whom purchased the game within the first two days. However, some of...

  • 4th February

    Borderlands 2 Writer Responds to Racism Allegations

    Borderlands 2 has some of the most enjoyable writing of a game released this generation, thanks to lead writer Anthony Burch (Hey Ash, Whatcha Playin'?)....

  • 16th February

    Yu-Gi-Oh! Duel Generation Hack Unlock All Pack, Deck Cheats

    Yu-Gi-Oh! Duel Generation Hack Tool Get Free Unlock All Pack and Deck, tool works on Android and iOS (iPhone, iPad, iPod Touch), download tool Hack Tool...

  • 5th November

    Fallout: Shadow of Boston Trademarked

    Fallout: Shadow of Boston and Fallout: The Ultimate Collection trademarks have been filed at the German patent office. The Office for Harmonization in...

  • 21st January

    Rumor - Durango (Xbox 720) Specs Unveiled

    As we promised during the weekend in the next weeks we will unveil Durango and Orbis. All the technical info you want to know about the next generation...

  • 6th January

    Best RPG of 2014

    When it comes to video games with deep stories, huge open worlds, and complex battle systems, nothing comes close to the RPG. Few genres are more diverse...