Oculus Rift Will be More Than $350 Due to Added Tech for the Best Experience

1st October, 0 replies

The Oculus Rift, when it finally launces early next year, will cost more than $350, Oculus founder Palmer Luckey has revealed. The reason given for the high price point is that the company has included added technology to ensure the best experience possible.

"You know, I’m going to be perfectly honest with you," said Luckey. "We’re roughly in that ballpark… but it’s going to cost more than [$350]. And the reason for that is that we’ve added a lot of technology to this thing beyond what existed in the DK1 and DK2 days."

"And it’s not a matter of ‘oh we’re selling more, we can make more money!’ it’s just the reality that when you make this thing you have to decide what tradeoffs you’re going to make; are you going to optimize for absolute lowest price possible, even if it’s gonna be a lower quality experience? Or do you try to say ‘you know what, this is the first consumer VR headset that were going to be pushing out to people."

"We need to put a stake in the ground and say: this is the best possible experience that we were able to make. No compromises were made in terms of quality’. Get the cost down as much as you can on that experience, but make it so that the Rift is something that everybody wants to use to the best of your ability."

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