There are four locations on the town map that you can visit at any time, as long as there is no event there.
Shops
The shops are where you Buy and Sell items. These update after almost every event, so make sure you check them often.

Item Development
Item Synth is the area where you can do Item Development. In order to make an item you need a few things:
- A Product Proposal
- Certain Ingredients
- Sometimes you will need a partner and a certain Lily Rank.
Characters with low Lily Rank can not take part in the participate in item development.

Note that some items will appear in the shops once you make them through item development.
Guild
Where you can sign up for and report your Quests. Quests are the way in which you increase a towns shares and each town has their own quests, so check often and accept quests for areas you are going to be visiting.
Chirper
This is where you get info and sometimes events with a towns residents through their Gamipics. You can also talk to your party members for events that can increase their affection or give you recipes for item development.
