Rock Band 4 to Have Just 2 Bundles - 'Back to Basics' in Fight for Retail Space

10th June, 0 replies

Rock Band 4, Rock Band, Mad Catz, Xbox One, PlayStation 4

Mad Catz, the company that sells the plastic instruments for Rock Band, will only be releasing two bundles for Rock Band 4 as it goes "back to basics" in the fight for retail space.

European marketing manager Rachel Gordon told MCVUK the following:

"Retail space is an interesting challenge for us due to the footprint of the hardware. We have been strategic in our offering at launch, so we are not flooding the market with a whole range of products.

You can’t make the form factor any smaller. But what we have done is reduced the SKU count. We have two focus bundles, which are proven to be the most popular consumer choices: the band in a box and the guitar bundle. By not having things like the microphone stand, guitar straps and all the additional accessories, we’ve gone back to basics.

We are also working closely with our retail partners to maximise additional promotion and exposure outside of simple shelf space, including digital and pre-order campaigns."

Source:

goo.gl/…

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