Take-Two clearly wants Mafia III to take off in a big way. In an interview with MCVUK Take-Two's CEO, Strauss Zelnick, did his best to hype the recent reveal, saying "the reaction to the reveal has been huge, actually. We’ve had enormously positive feedback and an enormous amount of social traffic, more than ever before, in fact. It is looking very strong, I’m very excited about it."
Zelnick also revealed that the last entry in the series - Mafia II - sold about six million units, so he places the Mafia series alongside Borderlands and BioShock as a 'tentpole brand'.
Source:
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