With FIFA 16 set to launch in less than a week, EA Sports is rolling out a new marketing campaign for the game.
Titled Play Beautiful, the advertisement showcases stars in the sports world – including NBA star Kobe Bryant – challenging players to "play beautiful".
The star-studded commercial is a fun watch, and is of course filled with plenty of FIFA 16 gameplay.
While FIFA 16 doesn't launch worldwide until September 22, Xbox One owners can play the game starting today for up to 10 hours if they are EA Access subscribers. FIFA 16 will kick its way onto Xbox One, Xbox 360, PC, PlayStation 4, and PlayStation 3.
Source:
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