Between 2006 and 2008 a war raged on between two optical disc formats: BD (Blu-ray Disc) and HD DVD (High Density Digital Versatile Disc), with Sony and Toshiba as their major backers, respectively. The war resembled an earlier conflict between Betamax and VHS and was, of course, eventually won by the Blu-ray format.
With the commercialization of High Definition (HD) televisions, there was a need for a new disc medium that could store the large amounts of data required for HD videos. In 2002, the Blu-ray Disc Association (BDA) was founded by nine companies, including Sony (its initial name was the ‘Blu-ray Disc Founder Group').
Other companies in the DVD Forum (the group of DVD-developing companies) were split over the decision to join the BDA. Their main concerns were the high price of developing the discs and (at the time) the big visual differences between BD and DVD. They decided to create their own format: HD DVD.
When Sony announced the PlayStation 3 at E3 2005, the firm also announced that the system would be equipped with the brand new Blu-ray technology. Sony wanted to use the PS3 to promote Blu-ray in similar fashion to how the PS2 had made DVD more popular. Microsoft decided to stick with the DVD format for the Xbox 360 believing that the DVD's storage capacity would be sufficient. However, they would later release a HD DVD add-on to support the rival platform...
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