Sony has announced that Times Square’s concert and special events venue, better known as the Best Buy Theater, has officially been renamed PlayStation Theater.
"This legendary theatre has been home to performances by artists such as Bon Jovi, The Eagles, John Legend, Rihanna, Selena Gomez, and many more," said Sony's John Koller. "The theater has also hosted special events such as Dick Clark’s Rockin’ New Year’s Eve, Good Morning America concert series performances by Janet Jackson and Usher."
"The partnership will include the rebranding of all of the Theater’s interior and exterior signage, including the iconic Times Square marquee, live performances on PlayStation Network, experiential marketing initiatives, and VIP hospitality opportunities."
"I’m excited by the PlayStation Theater initiative because it allows us to marry our tremendous brand momentum with an amazing venue right in the heart of Times Square. We are looking forward to exploring significant cultural moments at PlayStation Theater."
Source:
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