Valve has partnered with retailers to have dedicated Steam retail space this Christmas. These retailers will sell Steam hardware, the Steam Link, Steam Controllers, and digital Steam game cards.
GameStop has secured exclusivity in the US, EB in Canada, and GAME in the UK. The Steam areas will launch on November 10th.
"GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters," said Valve boss Gabe Newell. "Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam hardware products into gamers' hands."
"Steam continues to grow and has become synonymous with PC gaming, and as the UK's No.1 gaming specialist retailer we are excited about bringing these products to GAME in UK," added GAME’s retail MD Charlotte Knight.
“With the innovation that the Steam Controller, Steam Link, and the Steam Machines give gamers in the living room, we expect to see significant demand for these new products. The first signs of this can be seen with the sold out Early Bird launch of both the Steam Link and Controller on October 16th exclusively at GAME in the UK. GAME are delighted to be partnering with Valve on the new technology and support the continuing growth of this category."
Source:
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