Report: Metal Gear Solid V Made $179 Million Day One

15th October, 0 replies

According to a report by Adobe Analytics, which is being reported on by VentureBeat, Metal Gear Solid V: The Phantom Pain made an estimated $179 million on its opening day.

The report and the news article both go on to compare this to the movie Avengers: Age of Ultron, which made $84 million on its opening day. The comparison is, of course, somewhat unfair - gaming releases are much more front-loaded, for example (Avengers: Age of Ultron has gone on to make almost $1 billion), and the entry price for a game is much higher than a film, so these revenues don't equate to popularity in quite the way implied, but it is an interesting titbit nonetheless.

“The gaming industry is a lot bigger than most marketers realize,” said Tamara Gaffney, principal analyst and director at Adobe in the report. “These games get more social buzz on opening day than most movies do, and the revenue for one of the top games this year outdid the highest-grossing movie start [Harry Potter and the Deathly Hallows Part 2 with $91 million] by nearly double.”

As far as Metal Gear Solid V: The Phantom Pain's fortunes go, the game cost a reported $80 million to develop so it easily cleared that at launch, although that figure does not appear to include marketing costs.

Source:

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