Sega Considering Re-Release of Shenmue I and II

27th October, 1 replies

Sega is considering a re-release of the first two Shenmue games, in order to capitalize on the buzz surrounding Shenmue III.

"Yes, we want to innovate and back smartphones and virtual reality but our key purpose is to go back to what the brand used to stand for," Sega Europe’s marketing director, Jon Rooke, told Marketing Week, as spotted by VG24/7.

"I think the buzz around Shenmue III shows that people love our legacy. Over the next few years, we want to use engaging content and marketing to remind the public why they fell in love with Sega in the first place."

Shenmue originally released on the Dreamcast in 1999.

Source:

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