Activision has announced that pre-orders for Call of Duty: Black Ops III are higher than the pre-order figures were for last year's Call of Duty: Advanced Warfare.
"We couldn't be more excited about the launch this Friday," said Activision's Eric Hirshberg during the company's most recent earnings call, as transcribed by Seeking Alpha.
"We have strong momentum indicated by a number of factors, but just to name a few, the growing engagement around the past Black Ops titles, the significantly year-on-year lift in pre-orders, consumer sentiment around our marketing assets which is more positive for Black Ops III than any Call of Duty title on record, a great partnership with Sony across consumer, trade and custom PS4 bundles, and our ranking as Neilson's Number One Most Anticipated Title of the Year."
Revenue for the franchise is also up year-over-year in the most recent quarter, as well as for the year to date thanks to "higher Advanced Warfare selling, deeper engagement from our community, driving up performance on season pass, DLC and the new consumable micro-transaction feature Supply Drops and strong catalogue sales of Black Ops."
Source:
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