Sony: Shooter Audience Switching Over to PS4

5th November, 1 replies

Halo 5: Guardians might have set a franchise sales record, but in general the shooter audience is switching over to the PlayStation 4, according to Sony.

"This generation, the shooter audience is tending to switch over to PS4, so we’ve got high expectations for Star Wars Battlefront around both launch and into next year," said PlayStation group marketing manager Lauren Bradley.

"When we first saw [the Battlefront TV ad] I think everyone in the office suddenly had something in their eye. It really pulls on the heart strings and celebrates nostalgia, which aligns well with PlayStation’s 20th anniversary," she added.

"One of the most favourited comments on our Facebook post was ‘the nostalgia is strong with this one’. Star Wars is so important to so many of us, those who love it often have that one friend they grew up watching it with so it's a good way to get the local co-op message across."

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