Take-Two CEO: Our Strategy Has Been a Limited Number of the Highest Quality Releases

13th November, 0 replies

Take-Two CEO Strauss Zelnick has said that the company's main focus has been to release only a handful of high profile games each year, but that the aim has been to achieve the highest quality possible across these releases.

"Our strategy, ever since we took over the company, has been a limited number of the highest-quality releases," Zelnick told MCVUK. "Even if that means we need to postpone putting something out, even though we don’t like to, in order to achieve high quality. Everytime we do that, we’re gratified by the results."



"We need to be there for the consumer, we need to meet the consumer’s interest," said Zelnick. "World of WarCraft shows that there are certain titles with a persistent world that can generate engagement and therefore revenue for long periods of time. But that’s a very different model to our model."

"We aren’t blessed by having that IP here, and we are still operating based on building very significant, exciting high-quality releases and then continuing to engage with titles after release. I wouldn’t rule out a change in that business model over time. Lord knows our business model round here has changed materially in the last five years. We have to be where the consumer is. But, right now, still making new iterations of existing franchises and creating new IP will continue to be our model for some time to come."

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