Electronic Arts Cautious About VR, Going to Wait to See How Big the Market Will Become

17th November, 0 replies

Electronic Arts is playing it safe when it comes to virtual reality and will not invest in making games for the technology until/unless it establishes itself as a major market.

"There's some challenges still and I think the biggest challenge is just the size of the market" said Electronic Arts' chief financial officer, Blake Jorgensen. "We don't make games anymore for the Wii or the Wii U because the market is not big enough, the PS Vita - the Sony product - we don't make games for that anymore because the market is too small, so it's all about the size of the market."

"As one of the largest software producers we have all of the manufacturers of equipment coming to us to try to sell us on their equipment and giving us development kits to try to build software for it. So we'll build software for various ones but we'll really wait and see how big the market is going to be."

Jorgensen added that the next three years are important to "build up a sizable market place."

"Longer term, five plus years away, I think there's certainly a market there and it will be another exciting way to enjoy gaming," he concluded.

Source:

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