EA Looking to Expand Into eSports

18th November, 0 replies

Electronic Arts is looking to get into the eSports scene with series like Battlefield and Star Wars Battlefront.

EA CFO Blake Jorgensen feels that eSports could deepen the company's engagement with gamers and in turn will help sell more copies of a given game.

"It's something we think is a huge opportunity for us because what it does is it deepens engagement in something people love," said Jorgensen. "The way we've approached eSports historically has been at a much more local level. And we're seeing the opportunity now to really up-level that to really more of a global level. Clearly, properties like our sports properties offer that, but also things like our Battlefield or Battlefront properties could also be open for eSports."

"You'll hear more about this in the coming years, but I think there's a huge upside for us around deeper engagement. We don't think eSports per se is a way to make money," he added. "The running of a tournament is not really our skillset. We would probably outsource some of that activity. The real opportunity is to deepen the engagement and sell more copies of your games because more people want to engage, get better, and beat people in tournaments."

Star Wars Battlefront launched this week, while the next Battlefield game is expected to be released in 2016 and will focus more on the military. EA has also stated that Battlefront sequels are already being planned.

Source:

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