Take-Two: You Can't Release Games Annually and Maintain the Highest Quality

20th November, 0 replies

Many publishers have decided to release some of their biggest franchise on an annual basis, most notably Activision with Call of Duty and Ubisoft Assassin's Creed. However, Take-Two has taken a different approach of waiting several years in-between releases for major franchises, and it's a decision the firm is standing firmly behind.

"The market asks us, 'Why don't you annualize your titles?' We think with the non-sports titles, we are better served to create anticipation and demand," Take-Two CEO Strauss Zelnick has reportedly said at the MKM Partners Investor Day in New York. "On the one hand to rest the title and on the other hand to have the highest quality in the market, which takes time. You can't do that annually."

"What we would like to do is be able to have enough hit intellectual properties in any given year, whether we have Title A or Title B, is not the issue. We'll have a handful of really great franchises and new intellectual properties that together really have the economic impact of an annualized business without the detriments of an annualized business."

Annualizing franchises could be "burning off your intellectual property," according to Zelnick.

Zelnick also discussed how games like BioShock and Borderlands will have more regular release schedules in future, however they will not be released on an annual basis. Games developed by the Rockstar Games division, including Grand Theft Auto and Red Dead Redemption, will not have any set schedule.

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