Nintendo on Why the New 3DS Normal Edition is not for America

18th February, 0 replies

Nintendo DS, Nintendo 3DS, Nintendo



Now that the "New" Nintendo 3DS XL has successfully launched in the US and Europe, and the dust has settled a bit, many Nintendo fans are no doubt still left wondering why its smaller brother has not been confirmed for North America.

Well Nintendo Life spoke to Damon Baker, Nintendo's Senior Manager in Marketing and Licencing, and asked him whether Nintendo expected the kind of blow back it received from the decision not to sell the normal-sized New 3DS in America.

Damon had the following to say on the decision:

"Yeah (laughs). Look, the face plates are super cool, but we're a different market. And now we have clear differentiation between those three systems. Before, there was a very limited difference between the 3DS and 3DS XL: other than size. It was the same resolution, same functionality... now, there's the 2DS, 3DS, and New 3DS XL, all of which have their own functionality and features.

The different price points give it a clear message for consumers. The core audience... we weren't going to win with them on that decision. But we had to think about expanding the user base, we had to be able to market it and make it easy to pick up for consumers."

Source:

gamrreview.com/news/92457/…

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