Abe, a Mudokon work slave is forced to work at Rupturefarms, a factory that creates and supplies meat products. The story starts with Abe talking about all the meat products that are made here, and the ones that are not made, such as Meeches because they are now extinct. But Rupturefarms has announced the coming soon of a new product! Which is something NEW N' TASTY.
One night Abe walks around and stumbles on a Glukkon meeting which shows that more species are becoming extinct and profits are at an all time low. But Molluck the Glukkon in charge of Rupturefarms promises that the NEW N' TASTY product will make the profits skyrocket! The new product is revealed to be Mudokon meat called Mudokon Pops!
Abe's mind is blown by this shocking revelation and escapes Rupturefarms, when he escapes the facility he notices the full moon with a Mudokon hand print on it. It signifies that the Mudokon people are the chosen people. After escaping Abe falls down a cliff gets dizzy and soon after a Mudokon with a big tribal mask called Big Face appears to him in a vision. He explains Abe that he must return to Rupturefarms to free the other Mudokon slaves and restore the lost land.
After completing a series of wicked trials! Abe returns to Rupturefarms to free the other 99 Mudokon slaves and put an end to the greedy Glukkons.