Steam Discovery Increases Revenue for Smaller Titles by 18%

29th March, 0 replies

Valve Corporation, Valve Software, Microsoft Windows, Mac OS, Linux



Valve's own analysis of its Steam Discovery Update reveals that the update has increased revenue for smaller titles (defined as those outside of the top 500 sellers) by a total of 18%, and has increased daily earnings per game by an average of 5%:

"Thanks to the Discovery Update, customers appear to be getting better and more personalized information, and acting on it. In addition to the raw increases in traffic, we’ve also carefully monitored sales data to make sure we’re growing the size of the pie, rather than just adjusting the size of the slices.

Steam’s overall growth doesn't just come from the biggest hits (which continue to see great success), but also from the smaller titles that are now better able to reach the audience that is right for them.

To look at smaller titles, we dug into revenue for all apps outside of the 500 top sellers. Within that subset, total revenue has increased 18% and daily earnings per app have increased by 5%, even with 400+ new apps joining the store since the Discovery Update."

Valve's full analysis of the update was posted on Reddit here (with permission from Valve), and concludes that "[it] has helped show off more of the Steam catalog, in a way that helps customers find products that they are likely to enjoy and provide information necessary to make better-informed purchase decisions."

Source:

gamrreview.com/news/92635/…

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