Electronic Arts Partners with Universal to Develop Minion Mobile Games

Electronic Arts has continued to expand into the mobile games market with a new partnership with Universal. EA will be developing mobile games based on the Minions and characters from other Illumination Entertainment works. The first game in the partnership, Minions Paradise, will be released this summer.

Electronic Arts Partners with Universal to Develop Minion Mobile Games

"Illumination Entertainment creates entertaining and unexpected characters in its blockbuster films, such as the Minions, who are a global phenomenon. EA is excited to partner with Illumination and Universal Partnerships & Licensing to bring these delightful characters to life for millions of fans on mobile devices," said the Executive Vice President of EA Mobile, Frank Gibeau. "This incredible partnership will help us bring players an unforgettable way to build the ultimate playground for their Minions, with an engaging story and deep and varied gameplay."

"We, and our world-class filmmaking partners at Illumination, are thrilled to team with EA, a clear industry leader in digital and mobile entertainment," said the President of Brand Development at NBC Universal, Vince Klaseus. "The Minions have entertained audiences across the globe since they were first introduced in 2010's Despicable Me, and this new mobile gaming content will engage players by allowing them to build their own paradise alongside the Minions on the world's most ubiquitous and accessible devices."