Nintendo UK marketing manager Chandra Nair has stated that Splatoon's marketing campaign will be on the same level as the one for Mario Kart 8.
"We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we’re matching Mario Kart 8 – that’s the potential we think Splatoon has," Nair told MCVUK.
"We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It’s a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before."
Source:
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