Analyst: eSports Revenue to Hit $1B by 2018

5th October, 0 replies

The eSports market is expected to reach $1 billion in revenue by 2018 and $1.8 billion by 2020, according to Baird Equity Research Analyst Colin Sebastian.

"Importantly, we believe that our estimates could prove conservative; depending on how aggressively game developers build eSports features into popular video games," said Sebastian.

The number of people who watched eSports competitions topped 100 million last year and the figure has the potential to reach 250 million in 2018 and 350 million in 2020. Sebastian also notes that there is plenty of room for growth given that there are 1.7 billion gamers worldwide.

"While eSports viewership continues to grow at an impressive rate, we note that most eSports ventures may not yet be reaching profitability... As such, eSports is still primarily a marketing, engagement, and retention tool, helping to increase the longevity of games. Beginning next year, we expect this to change, with publishers focusing as much on incremental revenue opportunities as they do user retention," he concluded.

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