Ark: Survival Evolved has been a huge success for developer Studio Wildcard, selling two million units on Steam since it launched in June as an Early Access title.
But the game has the potential to double or triple its sales if a physical release hits store shelves when the full game launches, according to the studio's co-founder.
"There’s a huge opportunity to double or even triple our unit sales by going to a physical release around the time the game is finally done," said studio co-founder Jesse Rapczak. "When we become a final release next summer, we’re going to be exploring all avenues of distribution across multiple regions in terms of localisation and trying to get Ark into the hands of as many players as possible.
"All of the sales we’ve had are just on Steam so far. That’s just one part of the market. If you look at Ark, we’re selling more than GTA V and The Witcher III and all these big triple-A titles on Steam, but imagine if the game was available in all the channels that all those other big games are available on. We might be up there in terms of sales."
Source:
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