Yo-Kai Watch has exploded in popularity in Japan, with the series selling more than four million units across its two mainline entries alone, and the IP's holders are hoping that this success carries on over into western markets.
"This will be the next big boys’ brand, essentially the next Pokémon," Viz Media Europe's associate brand manager, Waell Oueslati, told MCVUK. "We have very high expectations for the market and for the UK. We hope to rival the success of Pokémon in the games market. We are certainly bigger than Pokémon in Japan."
Viz Media Europe is the license-holder for the IP in the UK. “The last major anime-esque property to really hit the big time in Europe was probably Ben 10 – though that was not a Japanese brand,” Oueslati noted. “It’s been a few years since this was at its peak and a new generation of fans is ready for the next major success story in the genre.”
Source:
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