App testing firm Swrve has recently published a report stating that 66 percent of players stop playing free-to-play mobile games within the first 24 hours.
The firm tracked 10 million new players over a 90-day period to get these statistics, tracking data from over 30 games from companies like WB Games, Activision, Epic Games, Zeptolab and Gameloft. 19 percent of players only opened the game once, with 66 percent of players dropping the title within 24 hours. The players spent only 45 cents on average throughout the 90 day period.
Swrve CEO Hugh Reynolds likened mobile games to a first date, stating "if it's going to be effective, it needs to be effective quick."
DeNA head of European game studios Ben Cousins noted that the numbers in Swrve's report are expected, tweeting that 40% retention by the second day is indicative of "a big hit".
Source:
gamrreview.com/news/91296/…Related Brainwaves
-
6th March
Magical Rings Themed 3D Mobile Game War of Rings Deploys Onto iOS And Android
3D mobile MMORPG War of Rings is available now on Google Play and Apple App Store. In War of Rings, players have to fight with Human, Elf and Dwarf to...
-
15th February
Age of Fire and Ice Hack and Cheat
Hack Age of Fire and Ice Android and iOS free purchases allow you to get much money and resources in a game and to enjoy it in a new way. As well as in...
-
14th February
The Walking Dead: A New Frontier Hacks And Cheats Android iOS PC
The Walking Dead – A New Frontier Link For Download: http://www.gamecheatsandcodes.online/the-walking-dead-a-new-frontier-hacks/ This game is based on...
-
14th February
Super Mario Run Hack And Cheats - Get Free Coins and Unlock All Levels
Super Mario Run is an upcoming mobile game from Nintendo, featuring characters and familiar game elements from the insanely popular Super Mario Bros. franchise....
-
12th February
Bubble Witch 3 Saga Hack - Add Unlimited gold bars and lives
Bubble Witch 3 Saga hack is the most waiting for working hack of the day! You can create unlimited numbers of resources like gold bars and lives, and dominate...
Trending Articles
-
5th November
Fallout: Shadow of Boston Trademarked
Fallout: Shadow of Boston and Fallout: The Ultimate Collection trademarks have been filed at the German patent office. The Office for Harmonization in...
-
21st January
Rumor - Durango (Xbox 720) Specs Unveiled
As we promised during the weekend in the next weeks we will unveil Durango and Orbis. All the technical info you want to know about the next generation...
-
18th June
Miyamoto says "He feels that he has made a bad game"
Legendary Game Designer Shigeru Miyamoto has told Kotaku that he feels that he made a bad game. Shigeru Miyamoto is famous for games like Metroid, Star...
-
16th October
Game-Breaking Glitch Discovered in Pokemon X & Y
Pokemon X & Y released worldwide on Saturday to the joy of millions - 4 million of whom purchased the game within the first two days. However, some of...
-
21st September
Rumour: New Planet Found in Destiny's Source Code
Gamers have found a new player vs player playlist and a new planet buried in Destiny's source code. The playlist is called Tales of Osiris and will take...
