Nintendo’s marketing for its Wii U console has been met with little positivity thus far. One of the biggest impediments to the system establishing its identity early on was that many people thought that the Gamepad was merely an add-on peripheral for the original Wii console. Nintendo has made strides to rectify this problem, but many would still agree that their advertising regarding software remains scarce.
Mario Kart 8’s promotion earlier this year, including plentiful TV ads, a free game offer, and even a McDonald’s campaign, was certainly a step in the right direction, but Nintendo needs to keep the momentum going forward. Aside from their big holiday title, Super Smash Bros., no upcoming game for Wii U this year is in more need of a proper advertising campaign than Platinum Games’ Bayonetta 2...
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