Nintendo: Amiibo Expectations Have Been Smashed

23rd April, 0 replies

Nintendo

Nintendo had originally hoped that its Amiibo figures would be a success, but the company did not anticipate quite how popular the figures would prove to be.

"Right from the outset we hoped that Amiibo would be strong, but even our expectations have been smashed," said head of consumer marketing at Nintendo UK, James Honeywell. "With a unique line-up of iconic characters that are loved by so many people, it really has been unprecedented."

Nintendo plans to ship more Amiibo figures in the future to help meet the demand, after originally failing to anticipate the number of people that would want to collect all of the figures:

"We hope to do a better job of satisfying these needs in the future with more stock, and, while there are always going to be some times when we can’t on certain characters, I suspect that is also part of the appeal.

What we hadn’t anticipated was the number of collectors wanting to get them all – this has seen demand exceed supply in some areas. Although, if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves."

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