The price battle between the PlayStation 4 and Xbox One has been the most competitive in the UK, according to GameStop international president and EVP Mike Mauler. According to Mauler, the amount of bundles and discounts made available during the holidays were larger in the UK than anywhere else in the world.
Mike Mauler said the following:
"The UK market is incredibly competitive from a price perspective. I remember how it was during the Christmas holidays – adding games into bundles and discounting the bundles. We have not seen that type of aggressive discounting in other markets.
Most of the promotions are from the manufacturers – we work very closely with them. Depending what their goals are, we provide them with support. It’s not as haphazard as it might appear – it’s part of a broader strategy that each platform holder has to gain market share."
Source:
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