Greenberg: 'Tens of Million of Xbox 360 Fans Waiting to Upgrade to the Xbox One'

29th October, 0 replies

Microsoft appears to be banking on Halo 5: Guardians and backwards compatibility encouraging a large number of current Xbox 360 owners to upgrade to the Xbox One in the near future.

Xbox's global marketing boss, Aaron Greenberg, has told GameSpot that there are tens of millions of Xbox 360 owners who have waited to upgrade.

"We're going to be the only next-gen console delivering backwards compatibility," said Greenberg. "And we're launching that on November 12, we'll have over 100 games that basically come free of charge. If you own these titles, whether you have the disc sitting around or digitally, they'll automatically show up in your games library and, in many cases, more than double or triple your available games to play on Xbox One. I think it's a huge benefit."

"There's tens of millions of Xbox 360 fans that are out there that are still playing on Xbox 360 and they're waiting for the right time and the right reason to migrate over to Xbox One. Whether they've been waiting for the first true next-gen Halo with Halo 5 or if they've been waiting for solutions like backwards compatibility, we do expect to see a pretty massive migration this holiday of those fans."

"And being able to continue to get the value in the game purchase you've invested and take that value with you to Xbox One is the key idea behind that and we're excited to deliver that for fans."

Source:

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