"We Brainwash People into Liking it" - Former Call of Duty Director

3rd October, 1 replies

Activision, Call of Duty, Call of Duty: Black Ops II, Call of Duty: Black Ops, Infinity Ward, Treyarch, Sledgehammer Games, Call of Duty: Advanced Warfare, Call of Duty 4: Modern Warfare, Call of Duty: Modern Warfare 2, Call of Duty: Modern Warfare 3



Dave Anthony, former Call of Duty director has stated that, through marketing, they brainwashed people into liking the franchise. What's more he encourages the US military to learn from their approach.

Speaking to BusinessWeek Anthony said:

"When we have a new product that has elements that we're not sure how people will respond to, what do we do as a corporation?" he asked, referring to his time as writer and game director on Call of Duty: Black Ops and Black Ops 2.

We market it, and we market it as much as we can - so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out."

He continues to state that the government could learn from the gaming industry:

"I look at the US military and government, ironically, as having some of the very same problems as what the Call of Duty franchise has. We are both on top of our game. We are both the best in the world at what we do. We both have enemies who are trying to take us down at any possible opportunity. But the difference is, we know how to react to that."

Source:

gamrreview.com/news/92008/…

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