Evolve's Worst Monster is its Marketing Team

19th February, 0 replies

Evolve, Turtle Rock Studios

Evolve is a strange beast. Developed by Turtle Rock Studios - the original developer of Left 4 Dead - Evolve was initially met with enthusiasm upon its reveal last year, with many praising its multi-tiered match structures and innovative 4v1 asymmetrical multiplayer. In a gaming landscape filled to the brim with sequels and “samey” games all seemingly riffing off of each other, Evolve was an anomaly - a new IP bringing new ideas and innovation to the table. Many players - including myself - eagerly anticipated engaging in the monster hunt when Evolve would eventually release in 2015.

However, as Turtle Rock and publisher 2K Games began detailing Evolve’s ambitious plans, that good will which was generated upon announcement slowly evaporated over the course of the year, with marketing jumping the gun on announcing a plethora of downloadable content (DLC) as well as confusing the market with a myriad of pre-order bonuses, season passes, and special editions. What should have been a campaign to sell the public on the unique and innovative ideas Evolve was bringing to the table instead became a textbook example of how poor marketing can turn the public against you...

To ead the full article check out the link below.

Source:

gamrreview.com/article/92454/…

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