Speaking on the Fox Business Risk & Reward program, Strauss Zelnick, CEO of Rockstar Games' parent company Take Two Interactive has explained how Grand Theft Auto V's online mode has been hugely beneficial to them. It also indicates a possible change of direction for Take Two:
"Just a few years ago when we put out a product no matter how big, we put out a hit, we collected our money, we went on to the next [game]," Zelnick said. "Now [what] we're finding is we're creating recurrent consumer spending and we have the gift that keeps on giving.
I talked about that when we took over Take-Two six years ago...It's nice to see it coming true,"
Grand Theft Auto V has a huge online community, and although we don't know exactly how much each user is spending, we can assume it's going well. It will be interesting to see if Take Two adopts this system with other major franchises too.
Source:
gamrreview.com/news/91288/…Related Brainwaves
-
29th June
Rumour: Mafia 3 in Development
It looks like Mafia 3 is in the works. Take-Two Interactive has registered several domains for the game: Of course, his does not confirm that a third...
-
23rd July
Rockstar Renews Trademarks for Agent
Rockstar Games has renewed trademarks for Agent, the long-gestating PS3 exclusive that was first announced in 2009. Set to be an Cold War espionage tale...
Trending Articles
-
28th November
Tips and/or tricks for Glory of Generals
These are some tips and/or tricks that almost everyone can use for Glory of Generals. 1. Upgrade your Commander first. The Commander is very important...
-
16th February
Yu-Gi-Oh! Duel Generation Hack Unlock All Pack, Deck Cheats
Yu-Gi-Oh! Duel Generation Hack Tool Get Free Unlock All Pack and Deck, tool works on Android and iOS (iPhone, iPad, iPod Touch), download tool Hack Tool...
-
21st September
Rumour: New Planet Found in Destiny's Source Code
Gamers have found a new player vs player playlist and a new planet buried in Destiny's source code. The playlist is called Tales of Osiris and will take...
-
18th June
Miyamoto says "He feels that he has made a bad game"
Legendary Game Designer Shigeru Miyamoto has told Kotaku that he feels that he made a bad game. Shigeru Miyamoto is famous for games like Metroid, Star...
